George Eliadis really knows his way around a pressure washer.
“Dispatch is the brain of every home service business,” he told Fortune. “That’s where customer experience is made or broken.”
Eliadis was the company’s only salesperson until February of this year. He’s been to customers’ weddings. He’s slept on their couches. That founder obsession is exactly what Sequoia’s Konstantine Buhler cited when he backed the seed in early 2025 and doubled down on the A: “Most founders building for the trades have never worked in them. George has.”
See you tomorrow,
