We’ve all been there: at an airport after landing from a long-haul flight; at a bar staying out late with friends; leaving from a packed concert or sporting event, and we swipe open the Uber app. Seeing an absurd number, you close the app, try again, and the number’s only getting higher. So you turn to the person you’re with, have them book the same trip home, and it’s significantly lower, sometimes a fraction of the price.
“Prices on Uber are not personalized,” Uber told Fortune in a statement. “We never set prices based on credit/debit card brand, whether you’re paying by card, gift card, or Uber Cash, your account balance, or your battery level.”
