Getting people back to the movie theater has been a challenge since the pandemic. AMC Theaters is hoping cheap tickets will do the trick.
The chain will offer 50% off on adult movie tickets every Wednesday this summer beginning July 9. To get that discount, you’ll need to be a member of the AMC Stubs rewards program. (The discounts will apply to full-price and matinee screenings.)
The 50% discount applies to the base ticket. Extra charges for premium formats such as IMAX and 3D are on top of the base price.
AMC did not say how long the promotion would run, but hinted it could be a permanent addition to the chain.
“While certain movies and holiday time periods may be excluded from the ‘50% Off Wednesdays’ program, it is envisioned that if successful, this new AMC pricing initiative will be almost universally available at all AMC Theatres in the United States going forward,” it said.
