“We are evaluating whether this approach can deliver meaningful value to advertisers, publishers and audiences,” Samuel Byungsun Park, leader of LG Electronics’ blockchain research department, said in a statement.
Arbitrum’s cofounder, Steven Goldfeder, added that the new ad platform can help make the process of selling advertisements more efficient. “It means that you can basically run the market in an automated way in software,” he said. “You don’t need manual interventions.”
Still, that doesn’t mean every Fortune 500 company should create its own ledger. “I am very opinionated when someone asks me, ‘Should I launch a blockchain?’” said Goldfeder. “For many people, the answer is yes, but probably for most people, the answer is no.”
