The Trump family business World Liberty Financial is planning to announce a crypto treasury company, say three investors who have seen parts of the deal. The plan, according to details shopped around to investors and viewed by Fortune, revolves around a publicly traded company that would hold a combination of World Liberty’s proprietary token WLFI and cash.
The proposal also calls for Eric Trump and Donald Trump Jr. to serve on the board, and hopes to raise $1.5 billion to fund the new company.
A spokesperson for World Liberty declined to comment. Spokespeople for Eric Trump and Donald Trump Jr. did not respond to requests for comment.
For Strategy, the tactic proved so successful that it went on to accumulate more than $72 billion worth of the cryptocurrency and reached a market capitalization of almost $113 billion, despite reporting only $115 million in revenue in the second quarter of 2025.
Crypto investors saw the boom in Strategy’s valuation and followed suit. Early copycats included a budget hotel company in Japan, which began adding Bitcoin in 2024, as well as a handful of other companies that joined the trend later that year.
