As F1: The Movie continues to roar through the box office, Apple could be turning its attention to the F1: The Sport.
Should it succeed, it will be the latest of a growing string of live-sports coups for Apple. The company began airing games from Major League Baseball in 2022 and has a deeper deal with Major League Soccer as well.
ESPN could have locked up F1 prior to this, as it had an exclusive period to negotiate a deal. Nothing was struck, though, which opened the rights up to competition. Viewership of F1 events has doubled on ESPN since 2018.
