Yahoo’s Jim Lanzone: People ‘think that Nike happened overnight or they were just brand geniuses—it took years’

He takes inspiration from the revival of another shoe brand—New Balance—in plotting where Yahoo can go. “There’s no reason, if our products are great, that we couldn’t do the same thing,” says Lanzone.  “I hope we can get the brand back on the map in a way where we reward that kind of latent love that I think that always has been out there across generations. Maybe it’s a bit of a modern, vintage brand if you are younger.”

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