Like parents all over the world, I rue how my son’s musical tastes have hijacked my listening history. But I’m also tickled to learn that our household is probably one of the few even listening to it.
She argued that most people are torn between two human needs. On the one hand, there’s the need for “validation and similarity to others.” On the other hand, people want to express their “uniqueness and individuation.” Thus, most of us are constantly striving for a balance between feeling connected to others while also maintaining a sense of our own distinct individuality.
At Thanksgiving, for example, your need for connection is likely more than satisfied. In that moment, you’re surrounded by family and friends who share a lot in common with you. In fact, it can feel so fulfilled that you may start craving the opposite: a way to assert your individuality. Maybe you choose to wear something that really reflects your personality, or you tell stories about interesting experiences you’ve had in the past year.
In contrast, you may feel relatively isolated when you move to a new town and feel a stronger need for connection. You may wear the styles and brands you see your neighbors and co-workers wearing, pop into popular cafes and restaurants, or invite people over to your home in an effort to make new friends.
When people buy things, they often make choices as a way to satisfy their needs for connection and individuality.
None, however, has managed to achieve the same level of cultural impact as Spotify Wrapped. So what’s on your list? And will you brag, hide or laugh at what it says about you?
