British telecom company Vodafone is testing the limits of technology by using an AI influencer in its advertisements.
In a video uploaded to the TikTok account of its German subsidiary, a young brunette woman can be seen talking up the company’s connectivity speeds and a 120-euro cashback promotion.
Yet, the woman doesn’t really exist. In reply to a user who picked up on the telltale signs of AI, including the disappearing and reappearing moles on her chin, the company noted that it was experimenting with the technology.
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“…we’re trying out different styles—as AI is now such a big part of everyday life, people are experimenting with it in advertising too,” the company responded in German.
The telecom company has in the past experimented with using AI in advertisements, including in an advertisement “The Rhythm of Life,” published last year. The advertisement started with a birth followed by miscellaneous images of a child playing video games, a person skydiving, and a wedding intertwined with Vodafone branding.
Vodafone did not immediately respond to Fortune’s request for comment.
