As premium travel becomes an increasingly important part of the airline industry, a new carrier is launching that looks to offer an experience beyond first class but without the enormous cost of chartering a private jet.
Florida-based Magnifica Air expects to begin service in 2027, with plans for six to seven daily departures, connecting to Miami, New York, Los Angeles, the San Francisco Bay Area, Dallas, and Houston. The airline will also offer seasonal service to Napa Valley and the Caribbean.
Each plane will carry only 45–54 passengers—less than half what they carry for typical airlines—and there will be no overhead bins, increasing cabin space even more.
Service begins with a driver who picks up passengers and takes them to a private terminal, where they will not have to wait in a TSA line, while a concierge handles their luggage.
Magnifica hasn’t disclosed any details on ticket prices yet, but a spokesperson said they will vary by route and dynamic demand. Meanwhile, renting a private jet can cost several thousand dollars per hour.
The airline has announced prices for its “The Seven Club” membership, which will offer priority access and tailored service, as well as invitations to major events like Art Basel and the Super Bowl. Family memberships will start from $14,950 and corporate membership from $29,950.
Magnifica comes as the main airlines have become more reliant on first-class and business-class passengers.
“Premium products used to be loss leaders, and now they’re the highest-margin products,” Delta President Glen Hauenstein told analysts on an earnings call.
He added Delta is seeing “many, many more opportunities in premium in the coming years” and cited investments in Los Angeles, Boston, New York, and Seattle “where a considerable amount of premium lives. Delta historically wasn’t as big in those markets as we are now.”
At the same time, Delta has introduced an extra-high-end tier of lounges as its Delta Sky Club lounges grow more overcrowded.
It’s indicative of the K-shaped economy, in which the top 10% of households accounted for nearly 50% of all consumer spending in the second quarter of 2025, according to Moody’s Analytics.
“We’ve listened to customers, and they want more—more premium options, like first class seating, attainable seat upgrades, more free travel for their companions, and the ability to use miles on more than just airfare,” Frontier CEO Barry Biffle said last year.
