The U.S. and China have entered a 90-day detente in their tariff war , which means one thing for the roughly 40% of U.S. businesses that source from China: It’s time to stock up.
“You are going to see a rush of ordering over the next 90 days the likes we’ve never seen before,” said Peter Boockvar, chief investment officer at Bleakley Financial Group, in a note that began, “So, both sides luckily decided to save Christmas.”
Prior to the announcement, shipments from China to the U.S. had fallen for five weeks straight, according to data from supply-chain tracker Project44. Volumes were down 30% from May 2024.
Now, the tariff reduction presents a chance to stock up.
“In addition to clearing inventory held back by the previous 145% tariff, many importers may choose to front-load shipments to avoid future uncertainty,” Project44 wrote in a blog post.
Already, some indicators show freight reviving.
“Inventory levels are by and large quite thin,” Bostjancic told Fortune. “You’re getting less coming in through the ships, but also because consumers went out and purchased a lot—there’s been a surge of consumer spending ahead of these tariff increases.”
Still, it will take time for the surge to be felt. A container ship leaving China will need roughly three weeks to arrive in Los Angeles. Eric Fullerton, VP of product marketing at Project44, expects to see the data start to shift within a few days.
“You’ll probably have to call your carriers, network, the ocean liners–Maersk, and say, ‘we now want to move this freight which has been hanging out at this warehouse or distribution center in China,’” he said.
While some importers have had goods waiting in a warehouse in China for this very moment, others will need to put in orders with factories.
“Between ordering a product, making it, putting it on a ship, getting it here, everyone doing it at the same time—you’re going to have to believe there will be delays in production—90 days goes pretty fast,” Boockvar told Fortune, adding that the unpredictable nature of tariff negotiations are an added impetus for companies to move fast.
“What happens if we’re 45 days in and negotiations aren’t going well, and Trump wakes up and says, ‘if this doesn’t change, I’m going to reinstate the tariffs?’” he said. “While there’s a 90 day reprieve, it doesn’t mean that people will take their time.”
The net effect, according to Fullerton, will be like “rush hour.”
“Well, everyone left at 5—so there’s more demand,” he said.
Importers will have different strategies for beating the crunch, he said: Some will likely wait out the initial 30-day surge and the shipping cost; others will accept surge pricing; still others will likely ship via air, which is much more costly than boat.
“The number-one nightmare for these companies,” he said, “is not cost but empty shelves. That’s the post-COVID fear that still impacts supply chain professionals today.”
He added, “they’re terrified of empty shelves so they’ll pay to mitigate that.”
