In this case, that list includes super-low-cost items such as $0.50 composition books, $3 lunch sacks, and $5 backpacks.
Still focused on affordability: In a recent earnings call, Rick Gomez, EVP and chief commercial officer at Target, said back-to-school was the store’s “second biggest season of the year,” behind the holidays and that its assortment would build on Target’s commitment to provide affordability to customers around key life moments.
