Target’s foot traffic fell for the third consecutive month since it rolled back its diversity, equity, and inclusion (DEI) initiatives, but it ended an 11-week slump with two consecutive weeks of modest gains.
Foot traffic was down 3.3% YoY in April, following dips of 6.5% in March and 9% in February, according to data from Placer.ai.
Target did not respond to Retail Brew’s request for comment.
Costco’s streak of foot-traffic gains finally ended after 16 weeks, however, when it fell 2.5% on the week leading up to Easter, before roaring back with an 8.6% gain on the following week, which began April 21.
