The goal, the company says, is to boost beverage sales to $5 billion by 2030.
“We’re seeing today that people, especially younger consumers, are reaching for refreshing drinks as part of their lifestyle,” said Liz Matthews, Taco Bell’s global chief food innovation officer in a statement. “So, we’re making big investments to become the ultimate beverage stop.”
In conjunction with the move, Taco Bell will debut a new Refrescas menu nationwide, which will feature six different takes on agua fresca.
