“There is a collective trauma. Everybody is stressed out. It doesn’t matter who you are, it’s something that’s impacting everyone,” said Vann Graves, the executive director of the Brandcenter at Virginia Commonwealth University.
Super Bowl ads, he said, give people a much-needed respite and a rare shared moment.
“It’s been a bit of time that we can just be human and be silly and enjoy ourselves,” he said.
Artificial intelligence is all over the Super Bowl airwaves.
“I suspect this is meant to be funny, but it might reinforce some people’s very real concerns about AI,” said Tim Calkins, a clinical professor of marketing at Northwestern University.
One way to get Americans feeling better? Evoke warm memories of the past.
Jura Liaukonyte, a professor of marketing in Cornell University’s SC Johnson College of Business, said companies that normally have to parse out ad dollars across broadcast and streaming platforms pay a premium for Super Bowl spots to reach a unified audience.
