Advertisers still can’t get enough of football.
NBCUniversal, which has the rights to next February’s Super Bowl, has entirely sold out ad inventory during the big game, it announced Wednesday, a day before the start of the NFL regular season.
In terms of the Super Bowl, CPG, entertainment, finance, and alcohol brands continue to be the top categories, the company noted in a press release, while pharma, entertainment, and QSR brands are all increasing NFL spend. There are more than 150 partners signed onto this season’s SNF, nearly 40 of which are newcomers.
Advertisers are also increasingly eyeing digital Super Bowl opportunities. NBCU, which will stream the Big Game on Peacock, clocked a 20% increase in digital investments compared to the last Super Bowl that it had the rights to in 2022.
“Coming off of the strongest sports upfront in our company’s history, Super Bowl LX has generated extraordinary interest from brands and allowed us to sell out of our ad inventory earlier than ever,” Lazarus said in the press release. “With a monumental year ahead, we are proud of the incredible momentum thus far and are excited to offer both fans and brands an unrivaled slate of sports programming starting with NFL kickoff.”
