CEO Brian Niccol has pushed for Starbucks to be more inviting to customers, and now some of its locations are seeing major changes aligned with his vision.
At a Bridgehampton, NY, location that is among the first to be remodeled, cozy chairs and couches, accentuated by dark, Starbucks-themed green walls and hardwood floors give the location a distinct look. A redesigned store in East Hampton, NY also stands out for its wall art paying homage to the town’s seaside location and nautical roots.
The redesigned Starbucks locations are part of Niccol’s plan to make Starbucks a place where customers want to spend time. Apart from the redesigns, some of the changes include offering ceramic mugs for some in-house orders, as well as bringing back the condiment bar for customers to add their own milk and sugar to drinks. The company is also instructing its baristas to warmly acknowledge customers, to help them feel welcome.
“We have a lot of work ahead, but we are on the right track and moving quickly,” Niccol said.
