The marketing professor provided a different playbook for your money instead of hoarding it in hopes of becoming a billionaire.
Galloway said the joy of actually using money—spending it or giving it away—vastly outweighs any possible upside of being one of the world’s many billionaires. Why? Because, in his opinion, it’s fun.
“Overpay the people who work with you. Throw money around like you’re a f–king gangster in the ’50s diagnosed with a– cancer. Just live. It. Up. And you know what? You’re going to love life.”
For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.
