The formula? “You give someone a compliment, and you find something in common.”
Serhant said his $6 billion sales strategy revolves around approachability: “People hate being sold, but they love shopping with friends,” he said. “Your number one job as a salesperson is to create relationships. It’s not to sell product.”
When asked what message he would leave for younger people, Serhant shared wisdom gleaned from his billionaire clients: “Most people are in a race against time. Time is their greatest asset. The wealthiest people are in a race against moments,” he said. With this in mind, Serhant says he’d “rather regret the things I did than the things I never tried,” recommending others similarly “take the risk or lose the chance.”
You can watch Serhant’s full interview with the School of Hard Knocks below:
