Astronomer might have gotten the last laugh following the viral moment that caught its former CEO and former head of HR in an embrace at a Coldplay concert. And it has, in some ways, Ryan Reynolds to thank for that.
If the tongue-in-cheek approach—from the phrasing of the questions to Paltrow’s blithely chipper answers—seems to have a Ryan Reynolds tinge to it, that’s because the ads were created by Reynolds’ Maximum Effort production company.
“I’d also like to thank the team at Maximum Effort for their remarkable work with our very temporary spokesperson,” DeJoy said. “As Gwyneth Paltrow said, now it’s time for us to return to what we do best: delivering game-changing results for our customers. We look forward to what this next chapter holds for Astronomer.”
Maximum Effort, founded in 2018, has made a name for itself with its irreverent video spots, some of which are ads, some of which are simply meant to amuse. It also coproduced the films Free Guy and Deadpool & Wolverine.
