To grow beyond the $30+ billion it made last year, Paramount will need to appeal to a wide and varied demographic. While its cancellation of “The Late Show with Stephen Colbert” sparked accusations of pro-Trump bias, Paramount’s recent $1.5 billion streaming deal with “South Park” creators Trey Parker and Matt Stone suggests that Ellison understands the power of polarizing entertainment on both sides of the house.
Pop culture and politics are intertwined in the age of Trump. Just look at the Paramount-Skydance merger

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