Generative AI is now changing search. Instead of traditional search engines, consumers now use LLM-powered bots for research, with Google itself now embracing AI in its own search results.
ChatGPT developer OpenAI now wants to leverage this interest in a new kind of internet search. The developer recently launched “connectors” for some ChatGPT users, which allows them to pull data from third-party platforms like Outlook, Microsoft Teams, and Sharepoint.
These search functions are now helping to drive OpenAI’s business growth, Jay said.
When pressed if OpenAI will eventually launch a browser or its own suite of office software—putting it in head-to-head competition against Google, Apple, and Microsoft—Jay said that a new product will come from how OpenAI thinks its future users will interact with work.
“We didn’t build search because we wanted to necessarily go after the search market. We saw users wanted agents, and agents needed to go out and find information,” he explained. “That’s how we built search.”
On Wednesday, Jay revealed that OpenAI is now working with the Singapore Tourism Board.
“We’re looking at advanced marketing insights. We’re thinking about driving and building a more personalized experience for visitors with all the different businesses involved,” Jay said at the conference on Wednesday.
The Singapore Tourism Board will explore how to use OpenAI’s technology in the tourism sector, such as by helping hotels use AI to offer assistance in multiple languages.
