Good morning. As more graduates view finance as a promising career path, companies have a unique opportunity to attract the next generation of CFOs.
Meanwhile, salary remains the top motivator for graduates, with 58% citing it as their primary career driver. However, flexibility and favorable working arrangements are also highly valued, with 49% saying these factors are important when considering a job offer.
“This position of privilege for the finance industry should not be taken for granted,” Margaret Franklin, president and CEO of CFA Institute told me. “Employers must listen to the priorities of new career entrants and make necessary adjustments to attract and retain top talent.”
Franklin emphasizes that today’s graduates also seek meaningful work. The survey found that 90% of U.S. graduates want to make a positive societal impact through their careers. Finance can indeed be included in that scenario—think financial planning. “We need to lean into this messaging more, especially during recruitment,” she said.
Embracing technology is another key to attracting top graduates. The survey revealed that 66% of U.S. graduates are more interested in roles that offer AI training.
Today’s graduates and students are eager to grow their skillset around AI, Franklin noted. Companies that invest in robust AI training programs and foster environments that embrace technological innovation will be best positioned to attract ambitious young professionals, she said.
“Graduates don’t want to work for companies that will be left behind,” Franklin said.
