The market appeared to approve of the move as stock in Trump’s firm jumped 7.2% on Monday morning from the previous close. It’s up 9% at almost $20 over the past week. About two-thirds of the company’s nearly $3 billion in liquid assets are allocated to Bitcoin.
‘We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan,” Trump Media president and CEO Devin Nunes said in a statement. “These assets help ensure our Company’s financial freedom.”
For decades, Trump has touted his real estate dealmaking prowess. There was Mar a Lago, his golf club in Palm Beach; the Trump Tower, his skyscraper in midtown Manhattan; and a host of other properties that he said fueled a billion-dollar-plus empire.
Trump’s early crypto forays included launching his own collection of NFTs, or non-fungible tokens, that depicted him as a muscular superhero or cowboy. Then, in 2024, as he was campaigning for reelection, Trump aligned himself with crypto executives and spoke at a marquee conference for Bitcoin.
This includes Trump Media, which encompasses Truth Social, Trump’s alternative to the social media website X. The company went public in March 2024 and has reported little revenue since its launch. For the first quarter of 2025, it recorded only $821,000 in its topline, according to a filing with the Securities and Exchange Commission.
