The financing could exceed $10 billion in value, some of the people said, making it one of the largest private company funding events of all time.
The terms of the deal are not finalized and could still change, according to the people, who asked not to be identified discussing private information.
A representative for Scale did not immediately respond to requests for comment. Meta declined to comment.
Part of those companies’ investments have been through credits to use their computing power. Meta doesn’t have a cloud business, and it’s unclear what format Meta’s investment will take.
The company’s push includes an effort to make Llama the industry standard worldwide. Meta’s AI chatbot — already available on Facebook, Instagram and WhatsApp — is used by 1 billion people per month.
Scale plays a key role in making AI data available for companies. Because AI is only as good as the data that goes into it, Scale uses scads of contract workers to tidy up and tag images, text and other data that can then be used for AI training.