Players can win a range of prizes, including:
More than 30 menu items feature game pieces, and using the app provides both bonus chances and an easier way to track rewards. Preregistering in the app offers customers additional reward points and chances to play.
The return is both a nostalgia play and a strategic sales push for McDonald’s. Recent months have seen the company regain momentum in U.S. sales with movie tie-ins and new menu items. Analysts suggest the Monopoly comeback could reconnect lapsed customers and strengthen brand loyalty, while also testing whether enhanced security can erase the memory of one of corporate America’s most notorious scams.
For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.
