The FTC sued the dating-site company in 2019, accusing it of using misleading ads to drive subscriptions, which were then difficult for people to cancel. Customers who tried to dispute billing charges also complained about being locked out of their accounts.
Match, the FTC alleged, had told customers they could get a free six-month subscription if they didn’t “meet someone special,” but failed to disclose the customers would need to meet numerous requirements before that guarantee would be honored. As part of the agreement, Match has agreed to clearly disclose those terms moving forward.
In addition, the company will make it easier to cancel subscriptions and refrain from retaliating against customers who file disputes.
