Lay’s drastically rebrands after disturbing finding: 42% of consumers didn’t know their chips were made out of potatoes

Remember the potatoes. New bags—matte-ified and designed to look like wood planks (like a potato crate)—will hold the chips with revamped ingredient lists. Lay’s promises that the baked, kettle-cooked, and original chips won’t taste different, they just won’t have any synthetic colors or flavors:

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