President Donald Trump’s tariff instability is putting the economy on hold, and even Lamborghini’s deep-pocketed customers aren’t immune.
“For us, free trade is the right approach,” Winkelmann said. “We all know that one is what we want. The other is the reality, and we have to deal with complexity since we are in business and we are ready to face whatever comes.”
Lamborghini did not immediately respond to Fortune‘s request for comment.
Providing another boost is Lamborghini’s increasingly diverse customer base. Younger, wealthy customers from all over the world have pushed the average age of a Lambo owner below 45. In Asia, the average customer is about 30. The average buyer owns five cars, while buyers of its upscale, pricier model, the Revuelto, have 10, on average.
As for the Lamborghini customers’ behavior on tariffs and possible price increases, Winkelmann said to trust their judgement.
“They are maybe millionaires or billionaires for a reason, so they know what they’re doing and why they’re doing things,” he said.
