As 2024 approaches, top Wall Street strategists are offering new mantras for investors to navigate potential economic challenges with agility, discipline, and strategic attention to small- and mid-cap stocks.
The aftermath of the pandemic has created an abnormal environment where the Federal Reserve’s actions and economic data significantly impact equity markets. Uncertainty remains heightened due to evolving recession predictions among economists.
Deutsche Bank Securities’ Chief US Economist, Matthew Luzzetti, emphasizes the unique circumstances stemming from pandemic-related fiscal stimulus and low-interest rates. Despite initial expectations of a recession, it hasn’t materialized, adding to the complexity of the economic landscape.

Here are insights from three chief investment strategists on how investors should approach 2024:
- Truist’s Keith Lerner: Stay Agile
- Lerner advises investors to stay agile and follow the weight of the evidence.
- Emphasizes the importance of having a basis for views and adjusting as data shifts over time.
- Truist is currently overweight on large caps, technology, and communications, but Lerner suggests being prepared to dig into small caps at some point during the year.
- Charles Schwab’s Liz Ann Sonders: Exercise Discipline
- Sonders advocates disciplined risk management, diversification, and rebalancing in uncertain environments.
- Urges investors to avoid “zombie companies” — unprofitable businesses that may pose risks.
- Favors higher-quality names and profitability filters, cautioning against the potential risks associated with lower-quality stocks.
- Northwestern Mutual’s Brent Schutte: Expect Leadership Changes
- Schutte recommends retaining diversification in investment strategies.
- Predicts a shift in market leadership away from technology and growth stocks.
- Anticipates small- and mid-cap companies to emerge as outperformers, particularly as the economic cycle undergoes changes.
As investors prepare for 2024, these resolutions underscore the importance of adaptability, discipline, and strategic positioning in the face of economic uncertainties. The strategists suggest vigilance in monitoring data, avoiding risky ventures, and staying diversified to capitalize on emerging opportunities in the evolving market landscape.