While these kinds of CEO messages are typically aimed at employees to give them insight into a new leader’s strategy, it’s clear that current events won’t let Fiddelke just get on with business.
In his message, Fiddelke wrote that “in the weeks ahead, my focus is simple: listen closely, move with clarity and urgency, and lead with purpose.” Fiddelke is very comfortable talking broadly about winning back consumer trust—meaning offering the products they want at good prices. But now Target finds itself having to contend with customers who feel let down by the brand and what they thought it stood for. Winning back that trust may be an even bigger challenge.
