The film played at all 540 AMC theaters in the U.S. for three days, ending after Sunday. AMC aired the show in Mexico, Canada and across Europe.
“For Taylor Swift to harness the power of the movie theater to build her brand, create excitement among her fans, and create a communal experience outside of her touring, outside of her live performances, is really a stroke of genius,” said Paul Dergarabedian, the senior media analyst for Comscore. “To be able to add another $33 million to the box office bottom line is much welcomed by theater owners who were looking for content for their big screens.”
“When major movie stars branch out into more indie roles, like Tom Cruise in ‘Magnolia,’ they’re trying to redefine their career,” Dergarabedian said. “They can straddle both universes, so Dwayne Johnson and all the acclaim he’s getting. That prestige factor. That’s the currency. He knows box office. He studies this and he’s a business person. But also realize that when you go outside of your comfort zone, it puts him in a certain light. … Dwayne Johnson is redefining what he can do.”
Dergarabedian said he’s looking forward to October films such as “Tron: Ares,” “Kiss of the Spider Woman” and “Roofman,” starring Channing Tatum.
With final domestic figures being released Monday, this list factors in the estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore:
1. “The Official Release Party of a Show Girl,” $33 million
2. “One Battle After Another,” $11.1 million.
3. “The Smashing Machine,” $6 million.
4. “Gabby’s Dollhouse: The Movie,” $5.2 million.
5. “The Conjuring: Last Rites,” $4 million.
6. ““Demon Slayer: Kimetsu no Yaiba – Infinity Castle,” $3.5 million.
7. “Avatar: The Way of Water,” $3.1 million.
8. “The Strangers: Chapter 2,” $2.8 million.
9. ““Good Boy,” $2.2 million.
10. “Kantara A Legend: Chapter 1,” $1.7 million.