DoorDash is pursuing expansion both into new retail categories and into additional geographies. Xu showed Del Rey how the company’s in-house-built mapping technology advises Dashers on everything from the optimal place to park near a customer’s door to the specific entrance they should use in a large corporate building. DoorDash leaders believe the data adds up to meaningful advantages in the delivery-app wars.
Some advice for tech leaders: “If you’re in technology and you are not making improvements, you are actually decaying. Until it’s over all of a sudden,” Xu told Del Rey.
