Good morning. I once asked Donald Trump if he had ever turned down an offer to put his name on a product. His answer: coffins.
It didn’t matter that these were gorgeous, high-end coffins, he explained. He didn’t want his name associated with death. There was nothing aspirational or success-oriented about that. Coffins, he told me, were “off-brand.”
I was interviewing him at Trump Tower on a day when he was giving $10,000 to Wesley Autrey, a construction worker who had jumped on a subway track to save a man’s life. “In life, you have fighters and nonfighters. You have winners and losers,” Trump told me. “I am both a fighter and a winner.”
