It also raises questions about the accuracy of responses. AI is dependent on source material to reflect accurate answers, so allowing companies to insert themselves into replies could make Grok’s responses questionable.
“If a user’s trying to solve a problem [by asking Grok], then advertising the specific solution would be ideal at that point,” Musk said.
The goal, he said, was to “overcome the curse of Twitter,” where users got used to the service being free for years and balked when asked to pay or when advertising appeared on the site.
