If you’re a fan of bowls, tacos, and burritos, there’s good news: there might be a Chipotle opening in your neighborhood soon.
“We will open a new Chipotle restaurant this year almost every 24 hours,” Boatwright said to Fortune’s Kristin Stoller. “And if you think about the growth that’s ahead of us and the need for highly capable, purpose driven, value oriented individuals is more critical today than it probably ever has been for our brand.”
“This not only helps us keep our restaurant staffed, but ensures we have the best talent that’s available in the industry,” he said.
“We don’t look to replace the human experience, we look to remove waste and expand or enhance the team member experience,” he added.
The company is also using the technology within its rewards system. If a customer hasn’t made a purchase in the last two weeks, Boatwright said they may be offered a deal that will escalate over time to get the customer to come into the store. AI technology is helping tailor the deals to the individual based on their personalization and overall brand usage.
“Customers come to Chipotle for the food,” he said.
