Paper towels aren’t just a staple of every kitchen. They’re an increasingly large business category. Now Georgia Pacific is looking to increase its footprint in the field.
Brawny paper towels, a GP holding, have upped their strength and absorbency, launching a new three-ply option and creating a premium paper towel category in the process. The new paper towels, the company says, are stronger, more absorbent, and more durable than the competition.
What can one do with a three-ply towel? Well, beyond cleaning up that orange juice you spilled on the counter, Brawny says they can be used to scrub greasy pans, wipe down a grill, or deep-clean a tub.
