Warren Buffett is suing the Energizer Bunny.
The complaint, filmed June 13 in a Manhattan federal court, is the latest in a long series of legal battles between the two companies. (They were last in court five years ago over similar claims on a different line of batteries. Those suits were voluntarily dismissed.)
“The Energizer MAX False Advertising is a clear effort by Energizer to expand its market share – at Duracell’s expense – by confusing and misleading consumers about the comparative performance of Energizer MAX batteries and Duracell Power Boost batteries with blatantly false advertising in a transparent, and unfair, effort to drive sales,” the complaint said.
Duracell is hoping to end the ad campaign and is seeking monetary damages.
The battles between the two companies go back almost 80 years when Duracell first entered the market in 1946. Energizer, then known as Ever Ready, had invented the AA battery in 1907 and the battle was on.
