The voice in the ad, created with permission from the Trump administration, promises an “all new Fannie Mae” and calls the institution the “protector of the American Dream.” The ad comes as the administration is making a big push to show voters it is responding to their concerns about affordability, including in the housing market.
Trump plans to talk about housing at his appearance at the World Economic Forum in Davos, Switzerland, where world leaders and corporate executives meet this week.
This isn’t the first time a member of the Trump family has used AI to replicate their voice, First Lady Melania Trump recently employed AI technology firm Eleven Labs to help voice the audio version of her memoir. It’s not known who cloned President Trump’s voice for the Fannie Mae ad.
The White House did not respond to a request for comment.
“For generations, home ownership meant security, independence, and stability,” Trump’s digitized voice says in the one-minute ad aired Sunday. “But today, that dream feels out of reach for too many Americans not because they stopped working hard but because the system stopped working for them.”
The ad says Fannie Mae will work with the banking industry to approve more would-be homebuyers for mortgages.
Trump, Bill Pulte, who leads the Federal Housing Finance Agency, and others have said they want to sell shares of Fannie Mae and Freddie Mac on a major stock exchange but no concrete plans have been set.
Trump’s permission for the use of AI is interesting given that he has complained about aides in the Biden administration using autopen to apply the former president’s signature to laws, pardons or executive orders. An autopen is a mechanical device that is used to replicate a person’s authentic signature.
