“The world of poorly written phishing emails is pretty much gone,” CEO Tal Shlomo told Fortune. “Attackers and adversaries now know your company very well and in detail.”
Shlomo and his cofounder and CTO, Sharon Shmueli, have a familiar Israeli cyber pedigree (they served together in the Israeli intelligence collection unit, Unit 8200, in the IDF), but with particularly good timing. Shlomo was one of Wiz’s earliest employees, joining at 21. Shmueli—previously CTO at Team8’s venture platform at 25—was the first employee at Bionic, which CrowdStrike acquired. The two met more than a decade ago. “We think as one and operate as two,” Shlomo said.
Frame’s pitch is resonating, Shlomo says, because companies are tired of generic training. “It treats every company as every other company, where in reality, they’re vastly different,” he told Fortune.
Investors are betting this is more than phishing drills with an AI gloss. “Fifty million in anyone’s world is a gigantic sum of capital,” Shardul Shah, partner at Index Ventures, told Fortune. But, he said, “when you’re going after something big, you want to raise a big amount of money.”
Shah is also clear about the risk: “If the only budget and solution we provide is in replacement of existing security awareness training, it’s more of a tool than a platform,” he said.
His bull case is that humans are not exiting the security equation anytime soon. Shah added, “I also think humans are imperfect, and we make mistakes.”
In other words: The next big cyber category may be your gullible coworker.
See you tomorrow,
