Job seekers may point the finger at lethargic hiring managers, but in actuality, the worrying trend might chalk up to an overwhelming hiring process “increasingly ineffective” at finding the right match.
“We’re seeing a surge in application volume, largely fueled by AI tools that make it easier than ever to apply and tailor résumés at scale,” Josh Millet, the cofounder and CEO of Criteria, tells Fortune. “The result is that hiring teams are spending more time reviewing applications, but getting less meaningful signals from each one.”
“Recruiters are inundated, screening methods are less reliable, and communication suffers,” Millet continued. “In many ways, ghosting is less about intent and more about a hiring process that hasn’t caught up to how candidates are applying today.”
AI has undoubtedly upended the hiring process and turned it into a numbers game; job-seekers send out a deluge of applications until something sticks, while managers are stuck sifting through thousands of candidates for every open role. The trend has been intensifying for years, leaving many job-hunters out in the cold—and sometimes, employers are intentionally ghosting.
Unlike conventional ghosting, these fake postings are created for a purposeful reason: about 38% of recruiters reported that they post fake positions to maintain a presence on job boards when they aren’t hiring, 36% did so to assess the effectiveness of their job postings, and 26% hoped gain insight into the job market and competitors.
But the trend is discouraging for candidates vying to land a new role.



