Rascoff reads every message: Ideas from confidential messages get shared broadly with staff, and when an employee includes their name, he’ll follow up with them directly.
And the CEO isn’t all talk—he’s actually taking action when employees raise concerns or give valuable feedback. One DM from a young staffer even changed how he runs the business.
“A Gen Z employee asked if we could use our Gen Z ERG as a real sounding board,” Rascoff continued. “I now meet with that group monthly, and their unfiltered perspective has directly influenced how I think about our products, culture, and user experience.”
Stepping into the role, he recognized that the company needed a reset, and set off to rebuild trust and focus among his staffers. Soon enough, ideas progressed faster, team collaboration improved, and employees were striving for even greater success, Rascoff said.
