The CEO of the world’s largest coffee chain said that interest extends beyond financial motivation, saying that Starbucks employees, or “partners,” as the company refers to them, ask from a place of pride. “You want to be at a company that you care about being a part of,” Niccol said. “You want to be at a company that you think makes a difference in the community, that community that you live in.”
Starbucks’ stock price has been remarkably stable for the past five years, with the $100 billion company down more than 5% over that span.
Niccol said at the investor day meeting he aims to cultivate career success and a sense of workplace satisfaction among his employees. “We’re going to give you a great career professionally; we’re also going to get terrific opportunities personally,” Niccol said. “It’s a place you can be really proud of, to tell your friends and family you work at Starbucks.”
The CEO’s remarks made clear his vision to cast Starbucks as a preferred place of work for all hourly employees. “We want to be a different kind of company. We want to be the kind of company that people can have a career with.”
