Each of these platforms comes with different advantages and disadvantages. Each also prioritizes different kinds of information.
Using mass media to broadcast campaign stops is not new, of course.
The construction of campaign stops that produce good social media content is becoming more common, however. The ways in which campaigns unfold in person are increasingly intertwined with the way they unfold online.
In this way, the Mamdani campaign may have been a textbook example of a modern hybrid campaign and an illustration of the coevolution of digital and on-the-ground campaigning.
To be clear, the success of the Mamdani campaign is probably not about his online presence or his ground game, but both at the same time.
