The Italian fintech Conio will collaborate with the car maker to launch the ‘Token Ferrari 499P.’ Those who have the token will be a part of the Hyperclub, reserved for 100 of its most elite clients, who can trade with each other and bid on the racing model.
Ferrari did not immediately respond to a request for comment.
While previous partnerships between big brands and crypto have stumbled, Ferrari sees its latest crypto venture as a way to bring in a loyal customer base.
“This is about strengthening the sense of belonging among our most loyal customers,” chief marketing and commercial officer Enrico Galliera told Reuters.
