“I’m a massive believer in work-life balance, but the question is always how we look at this. And, I’m a very privileged person because I don’t consider what I do as work.” Toetzke said. “I do what I really love. It’s also my hobby. For me, work is not a punishment. It’s almost kind of a reward.”
HYROX is a standardized global fitness race: Athletes complete eight 1-km runs, each followed by a functional workout station, in large indoor venues so results are comparable worldwide. The brand offers categories from Open and Pro to Doubles and Relay to make the sport accessible while preserving a unified benchmark, helping gym-goers train toward a consistent test across cities and seasons.
Toetzke is a German entrepreneur who built and sold endurance-event businesses before cofounding HYROX in 2017 with Olympic field hockey champion Moritz Fürste, applying lessons from triathlon, cycling, and marathons to a single-product, tech-enabled operating model. He favors senior, autonomous teams, minimal hierarchy, and in-office collaboration, borrowing from big-tech playbooks to accelerate decisions and preserve culture as the race series scales globally.
