“Ternus stands out,” Gurman wrote in his latest report. “He’s charismatic and well-regarded by Apple loyalists and trusted by Cook, who has granted Ternus more responsibilities. The executive has emerged as a key decision-maker on product road maps, features, and strategies, extending his influence beyond the traditional scope of a hardware engineering chief.
“When Apple began selling the iPhone 17 lineup last month, it was Ternus who ushered in customers to the company’s Regent Street store in London (a role Cook served at Apple’s Fifth Avenue location),” Gurman continued.
For this story, Fortune used generative AI to help with an initial draft. An editor verified the accuracy of the information before publishing.
