Gen Z, millennials, and Republicans drive trust in media to the lowest ever recorded, a shocking collapse of 40 percentage points since 1972

Looking ahead, Gallup is pessimistic about a recovery. “Given younger Democrats’ relatively low confidence in the media,” the polling firm says, “overall trust could decrease further in the future, unless Republican trust rebounds. With confidence fractured along partisan and generational lines, the challenge for news organizations is not only to deliver fair and accurate reporting but also to regain credibility across an increasingly polarized and skeptical public.”

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