Since then, in part as a response to Wall Street concerns, the Amazon CEO has installed flatter leadership structures and a higher number of workers per manager. While Bezos’s later years as CEO were defined by the breadth of Amazon’s offerings, Jassy is now aligning the company with an earlier Bezos legacy, the “Day 1” mentality, which encourages customer centric thinking and bold innovation, as if each day was the first in Amazon history.
Jassy’s latest tipline project and his return to a “Day 1” mentality are meant to tackle what he calls hidden bureaucracy.
“I would say bureaucracy is really anathema to startups and to entrepreneurial organizations,” Jassy said. “As you get larger, it’s really easy to accumulate bureaucracy—a lot of bureaucracy that you may not see.”
A spokesperson for Amazon did not immediately respond to Fortune‘s request for comment.
