It’s Mark Zuckerberg v. Mark Zuckerberg. An Indiana bankruptcy lawyer who shares a name with the Meta cofounder and CEO is going after the social media giant for allegedly disabling Facebook accounts because he was “impersonating” the tech billionaire of the same name.
“Each time Plaintiff’s Facebook account is disabled, Meta accuses Plaintiff of ‘impersonating a celebrity’ and not using an ‘authentic name,’” the complaint said.
Zuckerberg told Fortune that Meta sometimes took between four and six months to reinstate his account, while keeping the $11,000 he spent on advertising. Every time it was disabled, Meta required him to scan images of his driver’s license and credit card and submit videos showing his face, according to the lawsuit. The lawyer said a lack of online presence as a result of a disabled account put him at a competitive disadvantage.
“All my competitors are using the platform to try and get clients, and I paid [Meta] money to try and get clients, and then they shut me off again,” he said. “It’s just not fair, and it’s not right.”
According to Zuckerberg’s lawsuit, “Meta has a duty to exercise reasonable care to ensure Plaintiff is able to obtain the full benefit for advertising services for which it paid.”
“I don’t wish Mark E. Zuckerberg any ill will at all,” the website says. “I hope the best for him, but let me tell you this: I will rule the search for ‘Mark Zuckerberg bankruptcy’.”
